EVENTS & PROGRAMS

Your brand in blue

Join forces with wear blue: run to remember to propel your organizational goals while honoring and supporting the military community. Sponsoring or participating in our events builds awareness, demonstrates corporate responsibility, and creates lasting impact.

  • Connect with a Purpose-Driven Community

    Our dedicated community of followers, partners, and deeply loyal volunteers are ready to see your company take meaningful action. When you do, they’ll stand behind you, supporting your commitment to honoring service and sacrifice.

  • Make a Meaningful Investment

    Go beyond a one-time donation. Join us in a lasting partnership that empowers us to impact more lives, in more communities, through purposeful action. This is more than support—it’s a commitment to honoring service and sacrifice together.

  • Inspire Your Team's Purposeful Movement

    Today’s employees want to be part of something bigger—they want to see their company make a real difference. Empower your team to join a mission that creates tangible impact, and watch as engagement, satisfaction, and morale soar.

Ready to Go the Distance?

Flag Sponsor

The second half of our wear blue Mile is lined with full-sized American flags, each draped with ribbons bearing the names of fallen service members, creating a moving tribute.

    • Logo recognition online and on flag tags

    • Two (2) Remembrance Dinner Tickets

    • Corporate Team Building Activity Coordination

    • Logo lockup on event email communications

    Flag Sponsor | $7,5000

Shakeout Run

The Shakeout Run brings together Gold Star athletes, local wear blue community members, and supporters for a meaningful run/walk during race weekend, uniting in active remembrance.

    • Official Partner benefits, plus:

    • Onsite Brand Activation at the Shakeout Run

    • Four (4) Gold Star Race Dinner Tickets

    • Suite of professional event images for third-party use

    • Social media integration (2 posts)

    Shakeout Run Sponsor | $15,000

Remembrance Dinner

Hosted during the Gold Star Race Program race weekend, is dedicated to celebrating our athletes and commemorating the legacies of their fallen loved ones.

    • Official Partner benefits, plus:

    • Eight (8) Gold Star Race Dinner Tickets

    • Suite of professional event images for third-party use

    • Social media integration (4 posts)

    Remembrance Dinner | $15,000

wear blue Mile

A one-mile stretch that honors our nation's fallen service members with their names and images, followed by volunteers holding American flags, celebrating their lives and inspiring us to live in their memory.

    • Exclusive “Presented by” Name Under Title Rights

    • Onsite Brand Activation at the Expo

    • Six (6) Gold Star Race Dinner Tickets

    • Suite of professional event images for third-party use

    • Co-branded wear blue tees for Tribute Mile volunteers

    • Corporate Team Building Activity Coordination

    • Social media integration (4 posts)

    wear blue Mile Sponsor | $35,000

Community Run

A weekly event that honors fallen service members through a Circle of Remembrance, followed by a self-paced run or walk, fostering community connection and promoting healthy living for athletes of all abilities.

    • Logo lockup on Community webpage

    • Co-branding for one year on all community materials

    • Co-branding at each Community Run event

    Community Run Sponsor | $15,000

Program Underwriter

As a program underwriter, your brand can provide essential support for our initiatives from start to finish, ensuring that we deliver impactful programs that honor our military and foster community engagement.

    • All Official Partner benefits

    • Custom reporting on funded programming

    • Invitations to wear blue exclusive events and networking opportunities 

    • Special recognition at major wear blue events and ceremonies, including speaking opportunities.

    • Media Exposure: Enhanced media exposure through press releases, feature stories, and interviews highlighting your organization's commitment.

    • Branded Content: Creation of branded content (videos, articles, etc.) showcasing your organization's involvement and impact.

    Starting at $50,000

Find the perfect fit.

Partnerships with wear blue are as unique as the companies we work with. We’ve gathered a few examples of how organizations support our mission, but the possibilities are endless. Let’s find the perfect fit for your brand to make a lasting impact.

Don’t see one that works for you?
Email Melynda Weaver, Chief Development Officer

BCBS

BlueCross BlueShield has been a proud and impactful partner of the wear blue Mile, helping to honor and remember fallen service members with every step. Their generous support has strengthened the tribute, lining the course with powerful symbols of sacrifice through American flags and personalized remembrance ribbons. Together, we have created a meaningful experience that resonates deeply with both our audiences, offering participants a chance to connect with the stories of our nation's heroes while also reinforcing BlueCross BlueShield’s commitment to supporting the military community and their families.

The Blue Cross Blue Shield Association is proud to support and stand side by side with wear blue! Through the power of running and community, wear blue is helping our military families stay strong mentally and physically while building strong social connections to help families of fallen service members heal. Through our expanding presence in the military community and partnership with wear blue, it is rewarding to positively impact things that challenge our military community and make things a little bit better. We are so proud of the wear blue organization and our partnership!

— Paul Kingsbury, Director, Federal Employee Program Community Relations at BCBSA